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Warburtons and Hovis go head-to-head on all-British bread

Posted by The Editor On November - 21 - 2009

Both Hovis and Warburtons have announced their intentions to use 100% British wheat in loaves from early 2010, with Hovis stealing a march on its rival by switching the entire range to UK-grown wheat. While Warburtons said it would launch two “all-British loaves” from March 2010, made using wheat sourced from its network of 320 farmers across the UK, Hovis moved to use 100% British wheat across all its loaves, with the change expected in January. (bakeryinfo.co.uk) Hovis... read more →

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